2017: the year that Apple decided the world will move over to a world without cables

Eindhoven – Januari 1, 2017 – Happy New Year to everyone! Let 2017 be the year that will remembered as the year that Apple decided the world will move over to a world without cables.

We love Apple, we really do. In 2011, the early days of ZENS we made the first wireless case ever built. And guess what?  It was for the iPhone 4S, the world’s best phone at that time. It was the first wireless charging case ever built under the Qi standard. It was the first serious phone that had the capabilities to charge your phone wirelessly. No more hassle with your cables and ultimate convenience for users.

iPhone 8 wire-free charging technology

Since 2011, the world has changed rapidly. Back then you had more wireless standards and wireless charging was quite rare, but now at the start of 2017, innovative world leading brands like Audi, BMW, Bosch, Emirates, Hyatt, IKEA, Jaguar, Kia, Lexus, Mercedes, Marriott, McDonalds, NXP, Peugeot, Philips, Qualcomm, SEAT, Starbucks, Toyota, Verizon and many more, are giving up their cables and are choosing for Qi Wireless Charging.

It does not stop with charging phones, tablets, or waterproof and dust proof watches, now even kitchen appliances, power tools, lawn mowers and medical devices, will have, or will soon have the capabilities to be charged wirelessly. Soon there will also be infrastructure in homes, hotels, offices, trains, airports and on busses. Wherever people are in the world, charging your devices will be easier than ever.

At all these brands, normal, hardworking people are deployed. Many of them want the best phone available. Recent research shows that 90% prefer charging without a cable. So please, can the new best phone ever be made without a cable? Just like you did with the headphone jack?. Less will be more in the end.

Warm regards and all the best for 2017, enjoy and live it!
Please drop by our booth at CES in Las Vegas from 5th – 8th January. Meet us at the LVCC, South Hall 3, Lobby – SL2. Everyone is more than welcome.

Best regards,

Erik Plasmans

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